Ivana Anicic
Visual Identity
- Music festival

Fire and rhythm. Light and movement. Youth and music.

LilaLo is a music and performance festival dedicated to the folk tradition known as 'lilanje' with the aim of affirming the creative potentials of young people. The teme of the festival is the light from a 'Lila' (a burning bark) that illuminates our future and arouses optimism. Lilanje tradition is a core inspiration for both festival creation and visual identity conception. By stylizing the forms of fire flames and I intended to portray the energy and rhythm of the festival. A visual sensation of a light trace from a burning bark that comes from the lilanje movement, is the main inspiration for logo designing. .

  • Scope of project
  • Strategy, creative direction, consulting, branding and identity design, concept design, advertising and product design.